PPC Advertising
Our PPC management service helps business owners and in-house marketing teams get more leads, attract better customers and grow faster.
Are you getting the return you need from your PPC advertising campaigns?
Is your PPC management agency delivering the performance you expect?
Or perhaps you’re new to PPC and looking for a PPC agency to get started?
Whatever your situation, we can help.
If you're a business owner, marketing professional, or business development manager struggling to hit your targets, give us a minute of your time, and we'll show you how we've grown our clients' businesses with PPC advertising results like these…
What results can you expect?
12:1 ROAS (return on ad spend) for a London-based air conditioning company that has grown from zero to multiple 7-figure annual revenue in just a few years, thanks to us generating 350-400 leads per month from pay-per-click (PPC) advertising.
Or £491,000 in lead revenue generated for a commercial kitchen company for which we have consistently generated 30 high-value leads per month.
Or 400 leads per month for a lead generation client at a very healthy £26 average cost per lead using Google Ads, Meta Ads and Microsoft Ads. Here’s a summary of their lead dashboard.
As you can see from the few examples above, we get results for our clients. And we can do the same for you.
How we help your business with Pay-Per-Click Advertising.
Our promise is simple…
We’ll consistently generate the leads and customers you need to hit your growth targets by ensuring your digital marketing budget delivers the maximum return possible.
We deliver on this promise by following our proven STRIDE Methodology™ which ensures we fully understand your business and customers before we start advertising your business and getting you seen on the search results page. This informs how we target your audience and what messages and offers will resonate with them, which naturally leads to better results. Understanding your audience is the key to success!
Why is it so important for our PPC Specialists to understand your business?
Without a thorough understanding of your business and customers, targeting the right audience and crafting compelling adverts that generate leads becomes trial and error—a process that ends up wasting your budget and taking longer to see results.
Most PPC (pay-per-click) agencies skip this understanding stage (because it takes them time) and end up shooting in the dark. Mediocre results and consistent excuses are commonplace with these agencies simply because they don't take the time and effort to understand your business, customers and marketplace.
Don’t make that mistake. Choose wisely.
The team at The Digital Stride really understand our business and are a pleasure to work with. They are regularly in touch to offer advice and support and check on how we are progressing. We would definitely recommend them to anyone looking to generate leads for their business.
Business Development Manager
PPC Marketing - What’s included?
As a PPC agency, we cover the following advertising management services:
Google Search Ads
Google Search Ads allow you to show ads on Google’s search results page. You can recognise these from organic results by their ‘sponsored’ label.
Google Shopping Ads
Google Shopping enables you to showcase your products on Google search. Users search for products and see photos, prices, and store information. Retailers utilise Google Ads to bid for visibility, driving clicks and increasing potential sales.
Performance Max (PMax)
Performance Max campaigns use AI to help optimise ads across Google's platforms, including Search, Video, Email, and Display. We set goals and budgets for each campaign and then use optimised targeting strategies and smart bidding to maximise results.
YouTube Video Ads
YouTube Video Campaigns allow you to promote video content on YouTube and other Google video partners. You can target specific audiences and measure performance using various ad formats to increase visibility, engagement, and conversions.
Microsoft Search Ads
Bing Search Campaigns let you display ads on Bing's search results. You bid on keywords relevant to your business, and your ranking depends on your bid amount, ad relevance, and quality.
Microsoft Shopping Ads
Bing Shopping Campaigns enable you to display product ads on Bing's search results. These campaigns showcase product images, prices, and store information, allowing you to target potential buyers by bidding on relevant product keyword queries.
Conversion Tracking Set Up
Conversion tracking measures user actions, such as purchases, leads, or sign-ups, after users click on ads. It is crucial for optimising Google Ads, Microsoft Ads, and other PPC advertising you are running.
Conversion data helps PPC experts understand ad effectiveness, allocate budgets and refine strategies to maximise your return on investment (ROI). By identifying which ads drive conversions, our PPC team can better target your audience and enhance conversion rates, ultimately improving campaign performance.
Regular Measurement and Reporting
Measurement and reporting in PPC management involve tracking key metrics, such as clicks, impressions, conversions, cost-per-conversion, and conversion rates.
This data is crucial for assessing campaign performance, identifying trends, and making informed decisions to optimise ad spend and performance.
Regular reporting enables transparency with clients and helps fine-tune campaigns for improved ROI.
Why do clients work with us?
Our clients work with us for many reasons, but it’s the combination of these that makes our service so appealing to them.
We've been around since 2002
(Google Ads began in 2000)That's right, as an agency, we're over 24 years old, which means we have extensive PPC experience and wisdom, which we'll use to deliver the best possible results for you.
We're not one to rest on our experience, though. As the PPC industry is constantly evolving, we continue to invest a significant amount of time in staying up-to-date with the latest PPC strategies, tactics, and updates to advertising platforms. That way, we're always one step ahead of the game.
We're Google Partners
Google has recognised us for our Google Ads skills and expertise. As Google Partners, we must meet performance requirements, spend thresholds, and employee certifications, demonstrating our ability to help clients achieve their Google Ads campaign goals.
As Google Partners, we also gain access to special events, training, promotional offers and additional support from Google.
We're Microsoft Partners
We've also been recognised as a Microsoft Advertising Partner by meeting their requirements and demonstrating our ability to deliver results for clients using Bing Search, Shopping and the Microsoft Ad Network.
We have access to specialist training, promotional offers and additional support from Microsoft.
We utilise market research to gain a deeper understanding of your business, enabling us to deliver exceptional results.
Our drive to understand our clients' businesses means that we must be skilled in market research to gain the customer and market insights required to drive their PPC performance.
To that end, we invest in our team's market research skills to ensure we remain at the top of our game.
We're PPC Experts who keep our skills up to date.
Our PPC team regularly update their skillset by completing the latest PPC and digital marketing certifications from Digital Marketer and other specialist online training providers.
We're Tracking and Measurement specialists.
In the world of PPC, accurate tracking and conversion measurement have become so important that they can potentially give your business a competitive advantage.
Advertising platforms that utilise Artificial Intelligence (e.g., smart bidding algorithms) to enhance performance require high-quality, consistent data to deliver the best results for your business.
Luckily, we have agency tracking specialists who can ensure your tracking is set up to deliver the best quality data to these advertising platforms.
How are we different from other PPC Agencies?
So, how are we different to any other PPC agencies or freelancers you’ve looked at today?
Simple - we combine 22+ years of PPC expertise with our unique STRIDE Methodology™ to ensure we meet your targets and objectives.
The Stride Methodology™ is a systematic six-step process with two key objectives:
- To thoroughly understand your business, market, competitors, and target audience.
- To develop and implement a highly effective PPC strategy that will generate exceptional results for your business.
By truly understanding your business, we can achieve results that exceed your expectations.
For example, when we understand your business better, we can:
- Write compelling adverts that resonate with your audience to generate more leads
- Use innovative targeting to get your ads in front of your audience in a more cost-effective way
- Help you reliably track quality data to feed into ad platforms to improve performance
- Make data-driven decisions to maximise future results and minimise wasted ad spend
…and lots more!
Other marketing agencies will give you sales talk but fail to deliver. The Digital Stride have repeatedly delivered year on year, meaning that we are constantly growing to keep up with the leads coming in. Their service exemplifies quality, professionalism, and fresh thinking.
Tony Ellerker
We’re focused solely on the metrics that move the needle for your business – specifically, lead volume, cost per lead, conversion rate, and, most importantly, feedback from you about which leads turn into real business (which we then import into the PPC advertising platforms to improve future results).
We don’t believe in charging a percentage of your PPC ad spend, so we use a fixed pricing structure and simply charge you a monthly fee for our PPC agency service.
Sponsored ads appear at the top of Google's search results page. They are marked ‘sponsored’ to ensure users are aware that they are paid advertisements.